Banner of Fresh Food Ingredients on marble surface

Introducing FreshBaked^™

The crunch they crave. The nutrients they need. The human-grade quality they deserve. Available now.

Get FreshBaked

Hands holding green bowl of FreshBaked food

Fresh is Baked into our DNA

Whether slowly baked or gently cooked, we always keep it FRESH. Human-grade, vet-designed, and bursting with high-quality ingredients never before seen in dry food, FreshBaked™ is the next-level answer to customizing a one-of-a-kind meal for your one-of-a-kind pup!

Bites that pack a crunch

Made exclusively with premium meats
Visible veggies, fruit, and superfoods
Vitamin and antioxidant-rich ingredients
A good source of prebiotics and postbiotics

Gently baked, never burnt

Fresh Baked Vs Leading Kibble Comparison

Why it's better

Our Ingredients
Whole, human grade ingredients you can see and recognize, not feed grade ingredients
Our Process
Gently mixed, molded and slowly baked in home-style oven, not "kibbled," or coarsely ground, extruded and high-heat treated

Get FreshBaked

Dry done different

We took a different approach to making FreshBaked. Your pup deserves less-processed, whole foods.

Paddle blended to keep ingredients whole

Gently pressed into the ideal, bite size cluster

Slowly tunnel-baked to protect nutrients

Blended with whole dried blueberries and cranberries

Now offered in FreshCombo™

Make PetPlate their whole plate. Our enticing mix of textures and flavors is perfectly personalized for your pup and delivered to your door. Meal plans start at $1.57 per day based on the unique needs of your dog determined by characteristics such as age, breed, weight, and activity level.